Paley, Norton <br/><br/>
Mastering the rules of competitive strategy :  a resource guide for managers / 
Norton Paley 
 - Boca Raton, FL :  Auerbach Publications ,  c2008 
 - 225 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781420068092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning--Management