TY  - BOOK
AU  - Paley,Norton
TI  - Mastering the rules of competitive strategy: a resource guide for managers 
SN  - 9781420068092
PY  - 2008///
CY  - Boca Raton, FL
PB  - Auerbach Publications
KW  - Marketing
KW  - Management
KW  - Strategic planning
ER  -