Bosworth, Michael T. What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan - New York : McGraw-Hill, c2012 - xvi, 237 p. : ill. ; 24 cm. Includes index ISBN: 9780071769716 (hardback : acid-free paper) 0071769714 (hardback : acid-free paper) Subjects--Topical Terms: SellingSales managementMarketing