Moutinho, Luiz <br/><br/>
Problems in marketing :  applying key concepts and techniques / 
Luiz Moutinho & Charles Chien 
 - 2nd ed 
 - London :  Sage Publications,  2008 
 - 322 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780761971788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing