Syed, Imran <br/><br/>
Wowability :  how to achieve it and why it matters / 
Imran Syed 
 - Singapore :  Wiley ,  2008 
 - xiii, 240 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470822890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing