@book{40592,
	author = {Bland, Michael. and Theaker, Alison. and Chartered Institute of Public Relations.},
	title = {Effective media relations :},
	publisher = {Kogan Page ,},
	year = {2008.},
	address = {New Delhi :},
	edition = {3rd ed.},
	note = {"CIPR, Chartered Institute of Public Relations."},
	url = {http://www.loc.gov/catdir/toc/ecip058/2005005042.html}
}