Bland, Michael. <br/><br/>
Effective media relations :  how to get results / 
Michael Bland, Alison Theaker & David Wragg. 
 - 3rd ed. 
 - New Delhi :  Kogan Page ,  2008. 
 - x, 150 p. ;  24 cm. 
 - PR in practice series .
<br/><br/> "CIPR, Chartered Institute of Public Relations." 
<br/><br/>Includes bibliographical references (p. 141-142) and index. 
<br/><br/><label>ISBN: </label>8175543361 9788175543362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Mass media and business.