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  <titleInfo>
    <title>Effective media relations</title>
    <subTitle>how to get results</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Bland, Michael.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Theaker, Alison.</namePart>
  </name>
  <name type="personal">
    <namePart>Wragg, David W.</namePart>
  </name>
  <name type="corporate">
    <namePart>Chartered Institute of Public Relations</namePart>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ii</placeTerm>
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    <place>
      <placeTerm type="text">New Delhi</placeTerm>
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    <publisher>Kogan Page</publisher>
    <dateIssued>2008</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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    <extent>x, 150 p. ; 24 cm.</extent>
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  <note type="statement of responsibility">Michael Bland, Alison Theaker &amp; David Wragg.</note>
  <note>"CIPR, Chartered Institute of Public Relations."</note>
  <note>Includes bibliographical references (p. 141-142) and index.</note>
  <subject authority="lcsh">
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media and business</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>PR in practice series</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">8175543361</identifier>
  <identifier type="isbn">9788175543362</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/ecip058/2005005042.html</identifier>
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