TY  - BOOK
AU  - Bland,Michael
AU  - Theaker,Alison
AU  - Wragg,David W.
ED  - Chartered Institute of Public Relations.
TI  - Effective media relations: how to get results 
SN  - 8175543361
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - Public relations
KW  - Mass media and business
N1  - "CIPR, Chartered Institute of Public Relations."; Includes bibliographical references (p. 141-142) and index
UR  - http://www.loc.gov/catdir/toc/ecip058/2005005042.html
ER  -