01575nam a2200217 a 4500001001400000003000700014005001700021008004100038020003300079040000800112245009100120260003300211300003500244500005000279505084000329650001801169650002901187700002201216710003701238856008201275vtls000031990KUKTEM20251117145228.0081105t2005    ilua   f b    001 0 eng d  a0749445289 (South Asian ed.)  aUMP00aKellogg on biotechnology :bthriving through integration /cedited by Alicia Löffler  aLondon :bKogan Page,cc2005  axiii, 264 p. :bill. ;c23 cm.  aIncludes bibliographical references and index0 aPromises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.] 0aBiotechnology 0aBiotechnology industries1 aLöffler, Alicia2 aKellogg Center for Biotechnology413Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip054/2004029045.html