01863nam a2200265 a 4500 vtls000031990 KUKTEM 20251117145228.0 081105t2005 ilua f b 001 0 eng d 0749445289 (South Asian ed.) 201107132052 VLOAD 201011261014 ida 200908141528 VLOAD 200908141458 VLOAD 200811051113 nadia UMP TP248.2 .K45 2005 Kellogg on biotechnology : thriving through integration / edited by Alicia Löffler London : Kogan Page, c2005 xiii, 264 p. : ill. ; 23 cm. Includes bibliographical references and index Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.] Biotechnology Biotechnology industries Löffler, Alicia Kellogg Center for Biotechnology Table of contents only http://www.loc.gov/catdir/toc/ecip054/2004029045.html 0 0 0 0 10000 10000 2019-09-04 48.04 0 TP248.2 .K45 2005 0000036164 2019-09-04 00:00:00 1 48.04 2019-09-04 OPEN VIRTUA40 41958 41964 VTLSSORT0080*0200*0400*0900*2450*2600*3000*5000*5050*6500*6501*7000*7100*8560*9991