TY  - BOOK
AU  - Löffler,Alicia
ED  - Kellogg Center for Biotechnology
TI  - Kellogg on biotechnology: thriving through integration 
SN  - 0749445289 (South Asian ed.)
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Biotechnology
KW  - Biotechnology industries
N1  - Includes bibliographical references and index; Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.]
UR  - http://www.loc.gov/catdir/toc/ecip054/2004029045.html
ER  -