Holden, Philip R. <br/><br/>
Marketing and PR on a shoestring :  getting customers and keeping them...without breaking the bank / 
Philip R. Holden and Nick Wilde 
 - London :  A & C Black Publishers ,  2007 
 - 200 p. :  ill. ;  18 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780713675467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Public relations