TY  - BOOK
AU  - Holden,Philip R.
AU  - Wildem,Nick
TI  - Marketing and PR on a shoestring: getting customers and keeping them...without breaking the bank 
SN  - 9780713675467
PY  - 2007///
CY  - London
PB  - A & C Black Publishers
KW  - Marketing
KW  - Public relations
N1  - Includes index
ER  -