Granger, Russell H. <br/><br/>
The 7 triggers to yes :  the new science behind influencing people's decisions / 
 Seven triggers to yes 
Russell H. Granger 
 - New York :  McGraw-Hill,  c2008. 
 - xviii, 249 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap. 
<br/><br/><label>ISBN: </label>0071544372 (alk. paper) 9780071544375 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication--Psychological aspects<br/>Persuasion (Psychology)<br/>Management--Psychological aspects