The
7 triggers to yes
the new science behind influencing people's decisions
Seven triggers to yes
Granger, Russell H.
creator
text
nyu
New York
McGraw-Hill
c2008
2008
monographic
eng
xviii, 249 p. : ill. ; 24 cm.
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.
specialized
Russell H. Granger
Includes index
Business communication
Psychological aspects
Persuasion (Psychology)
Management
Psychological aspects
0071544372 (alk. paper)
9780071544375 (alk. paper)
http://www.loc.gov/catdir/enhancements/fy0814/2007035871-t.html
http://www.loc.gov/catdir/enhancements/fy0814/2007035871-t.html
UMP
080512
20251117145241.0
vtls000027666