Moran, Mike <br/><br/>
Do it wrong quickly :  how the web changes the old marketing rules / 
Mike Moran 
 - Upper Saddle River, NJ :  IBM Press,  c2008 
 - xxvii, 377 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780132255967 (pbk. : alk. paper) 0132255960 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Customer relations<br/>Internet advertising