Hanlon, Patrick <br/><br/>
Primal branding :  create zealots for your brand, your company, and your future / 
Patrick Hanlon 
 - New York :  Free Press,  c2006 
 - xiii, 257 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 247) and index 
<br/><br/><label>ISBN: </label>9780743277976 074327797X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumer behavior