TY  - BOOK
AU  - Hanlon,Patrick
TI  - Primal branding: create zealots for your brand, your company, and your future 
SN  - 9780743277976
PY  - 2006///
CY  - New York
PB  - Free Press
KW  - Branding (Marketing)
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 247) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
ER  -