Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. Babin 
 - 3rd ed. 
 - Mason, OH   :  Thomson South-Western ,  c2007 
 - xvii, 414 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780324548273 0324548273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing