Belch, George E. <br/><br/>
Advertising and promotion :  an intergrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - 8th ed. 
 - New York, NY :  McGraw-Hill Companies, Inc,  2009 
 - 838 p. :  col. ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780073381091 0073381098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing