TY  - BOOK
AU  - Belch,George E.
TI  - Advertising and promotion: an intergrated marketing communications perspective 
SN  - 9780073381091
PY  - 2009///
CY  - New York, NY
PB  - McGraw-Hill Companies, Inc
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -