Forsyth, Patrick. <br/><br/>
Demystifying marketing :  a guide to the fundamentals for engineers / 
Patrick Forsyth 
 - London  :  Institution of Engineering and Technology ,  c2007 
 - 200 p. :  ill. ;  24 cm. 
 - IET management of technology series ;  v. 23 .
 - IET management of technology series ;  v. 23 .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780863418068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Engineering services marketing