00659nam a2200193 a 4500001001400000003000700014005001700021008004100038020001800079040000800097100002200105245009100127260006600218300002900284490004900313500001900362650003500381830004900416vtls000034145KUKTEM20251117145310.0090123t2007    xxka   f      001 0 eng d  a9780863418068  aUMP1 aForsyth, Patrick.10aDemystifying marketing :ba guide to the fundamentals for engineers /cPatrick Forsyth  aLondon  :bInstitution of Engineering and Technology ,cc2007  a200 p. :bill. ;c24 cm.1 aIET management of technology series ;vv. 23  aIncludes index 0aEngineering services marketing 0aIET management of technology series ;vv. 23