TY  - BOOK
AU  - Forsyth,Patrick
TI  - Demystifying marketing: a guide to the fundamentals for engineers 
T2  - IET management of technology series
SN  - 9780863418068
PY  - 2007///
CY  - London
PB  - Institution of Engineering and Technology
KW  - Engineering services marketing
N1  - Includes index
ER  -