Arruda, William <br/><br/>
Career distinction :  stand out by building your brand / 
William Arruda, Kirsten Dixson 
 - Hoboken, N.J. :  J. Wiley & Sons Inc.,  c2007 
 - xvi , 207 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Understand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve 
<br/><br/><label>ISBN: </label>9780470128183 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Career development<br/>Success in business<br/>Professions--Marketing