stand out by building your brand Arruda, William creator Dixson, Kirsten text nju Hoboken, N.J J. Wiley & Sons Inc. c2007 2007 monographic eng

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xvi , 207 p. : ill. ; 24 cm. Understand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve specialized William Arruda, Kirsten Dixson Includes index Career development Success in business Professions Marketing 9780470128183 (cloth) http://www.loc.gov/catdir/toc/ecip075/2006039541.html http://www.loc.gov/catdir/toc/ecip075/2006039541.html UMP 090316 20251117145316.0 vtls000035108