TY  - BOOK
AU  - Arruda,William
AU  - Dixson,Kirsten
TI  - Career distinction: stand out by building your brand 
SN  - 9780470128183 (cloth)
PY  - 2007///
CY  - Hoboken, N.J.
PB  - J. Wiley & Sons Inc.
KW  - Career development
KW  - Success in business
KW  - Professions
KW  - Marketing
N1  - Includes index; Understand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve
UR  - http://www.loc.gov/catdir/toc/ecip075/2006039541.html
ER  -