@book{43737,
	author = {Riesenbeck, Hajo and Perrey, Jesko},
	title = {Power brands :},
	publisher = {Wiley-VCH,},
	year = {c2007},
	address = {Weinheim :},
	note = {An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title : Mega- Macht Marke : Erfolg messen, machen, managen. Cf. p. ix}
}