Riesenbeck, Hajo <br/><br/>
Power brands :  measuring, making and managing brand success / 
Hajo Riesenbeck and Jesko Perrey 
 - Weinheim :  Wiley-VCH,  c2007 
 - xii, 272 p. :  ill. (chiefly col.) ;  25 cm. 
<br/><br/> An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title : Mega- Macht Marke : Erfolg messen, machen, managen. Cf. p. ix 
<br/><br/>Includes bibliographical references (p. 267-269) and index 
<br/><br/><label>ISBN: </label>9783527502820 3527502823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products