00869nam a2200205 a 4500001001400000003000700014005001700021008004100038020001800079020001500097040000800112100002100120245010100141260003400242300004900276500023300325504006300558650002400621700001800645vtls000035010KUKTEM20251117145320.0090313t2007    gw a   f b    001 0 eng d  a9783527502820  a3527502823  aUMP1 aRiesenbeck, Hajo10aPower brands :bmeasuring, making and managing brand success /cHajo Riesenbeck and Jesko Perrey  aWeinheim :bWiley-VCH,cc2007  axii, 272 p. :bill. (chiefly col.) ;c25 cm.  aAn adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title : Mega- Macht Marke : Erfolg messen, machen, managen. Cf. p. ix  aIncludes bibliographical references (p. 267-269) and index 0aBrand name products1 aPerrey, Jesko