01153nam a2200253 a 4500 vtls000035010 KUKTEM 20251117145320.0 090313t2007 gw a f b 001 0 eng d 9783527502820 3527502823 201107132113 VLOAD 201101050847 ida 200908270949 jamee 200908141557 VLOAD 200903130952 saini UMP HD69.B7 R54 2007 Riesenbeck, Hajo Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey Weinheim : Wiley-VCH, c2007 xii, 272 p. : ill. (chiefly col.) ; 25 cm. An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title : Mega- Macht Marke : Erfolg messen, machen, managen. Cf. p. ix Includes bibliographical references (p. 267-269) and index Brand name products Perrey, Jesko 0 0 0 0 10000 10000 2019-09-04 215.58 0 HD69.B7 R54 2007 0000039503 2019-09-04 00:00:00 1 215.58 2019-09-04 OPEN VIRTUA40 43737 43743 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5040*6500*7000*9991