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  <titleInfo>
    <title>Crash course in marketing for libraries</title>
  </titleInfo>
  <name type="personal">
    <namePart>Alman, Susan Webreck.</namePart>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ctu</placeTerm>
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    <place>
      <placeTerm type="text">Westport, Conn</placeTerm>
    </place>
    <publisher>Libraries Unlimited</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xi, 177 p. : ill. ; 28 cm.</extent>
  </physicalDescription>
  <tableOfContents>The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.</tableOfContents>
  <note type="statement of responsibility">Susan Webreck Alman.</note>
  <note>Includes bibliographical references (p. 169-173) and index.</note>
  <subject authority="lcsh">
    <topic>Libraries</topic>
    <topic>Marketing</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>Crash course series (Westport, Conn.)</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">1591584302 (pbk. : alk. paper)</identifier>
  <identifier type="isbn">9781591584308 (pbk. : alk. paper)</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/ecip0715/2007013533.html</identifier>
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    <url displayLabel="Table of contents only">http://www.loc.gov/catdir/toc/ecip0715/2007013533.html</url>
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