TY  - BOOK
AU  - Alman,Susan Webreck
TI  - Crash course in marketing for libraries
T2  - Crash course series
SN  - 1591584302 (pbk. : alk. paper)
PY  - 2007///
CY  - Westport, Conn.
PB  - Libraries Unlimited
KW  - Libraries
KW  - Marketing
N1  - Includes bibliographical references (p. 169-173) and index; The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising
UR  - http://www.loc.gov/catdir/toc/ecip0715/2007013533.html
ER  -