Ryans, Adrian B. <br/><br/>
Beating low cost competition :  how premium brands can respond to cut-price rivals / 
Adrian Ryans 
 - Hoboken, NJ  :  John Wiley & Sons,  2008 
 - 256 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780470742976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Price cutting<br/>Brand choice<br/>Brand name products<br/>Marketing