TY  - BOOK
AU  - Ryans,Adrian B.
TI  - Beating low cost competition: how premium brands can respond to cut-price rivals 
SN  - 9780470742976
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Product management
KW  - Price cutting
KW  - Brand choice
KW  - Brand name products
KW  - Marketing
ER  -