Nulman, Andy <br/><br/>
Pow! Right between the eyes :  profiting from the power of surprise / 
Andy Nulman ; original illustrated by Tim Barnard 
 - Hoboken, NJ :  Wiley ,  2009 
 - 244 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780470405505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing