Heyman, Jay H. <br/><br/>
All you need is a good idea! :  how to create marketing messages that actually get results / 
Jay H. Heyman 
 - Hoboken, NJ :  Wiley ,  2008 
 - 236 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780470237915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising<br/>Small business--Marketing