00532nam a2200181 a 4500001001400000003000700014005001700021008004100038020001800079040000800097100001900105245011200124260003300236300002100269650001400290650001600304650003000320vtls000036079KUKTEM20251117145335.0090513t2008    nju    f      001 0 eng d  a9780470237915  aUMP1 aHeyman, Jay H.10aAll you need is a good idea! :bhow to create marketing messages that actually get results /cJay H. Heyman  aHoboken, NJ :bWiley ,c2008  a236 p. ;c24 cm. 0aMarketing 0aAdvertising 0aSmall businessxMarketing