TY  - BOOK
AU  - Heyman,Jay H.
TI  - All you need is a good idea!: how to create marketing messages that actually get results 
SN  - 9780470237915
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Advertising
KW  - Small business
ER  -