Trout, Jack <br/><br/>
In search of the obvious :  the antidote for today’s marketing mess / 
Jack Trout 
 - Hoboken, NJ:  John Wiley & Sons ,  2008 
 - 208 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780470288597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising--Brand name products