TY  - BOOK
AU  - Trout,Jack
TI  - In search of the obvious: the antidote for today’s marketing mess 
SN  - 9780470288597
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
KW  - Advertising
KW  - Brand name products
ER  -