Zweig, Jason <br/><br/>
Your money and your brain :  how the new science of neuroeconomics can help make you rich / 
Jason Zweig 
 - New York :  Simon & Schuster,  c2007 
 - 340 p., [8] p. of plates :  col. ill. ;  25 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780743276689 074327668X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investments--Psychological aspects<br/>Finance--Decision making<br/>Neuroeconomics