Hughes, Arthur M. <br/><br/>
Strategic database marketing :  the masterplan for starting and managing a profitable, customer-based marketing program / 
by Arthur M. Hughes 
 - 4th ed. 
 - New York :  McGraw-Hill,  2012 
 - viii, 598 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071773485 0071773487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing--Planning