Riezebos, H. J. <br/><br/>
Positioning the brand :  an inside-out approach / 
Rik Riezebos and Jaap van der Grinten 
 - New York, NY :  Routledge,  2012 
 - vi, 191 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [177]-180) and index 
<br/><br/><label>ISBN: </label>9780415665186 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Brand name products<br/>Branding (Marketing)