00665nam a2200205 a 4500001001400000003000700014005001700021008004100038020002500079040000800104100002000112245009300132260003700225300003300262504006500295650002300360650002400383650002500407700002700432vtls000061320KUKTEM20251117145353.0120607t2012    nyua   f bi   001 0 eng d  a9780415665186 (hbk.)  aUMP1 aRiezebos, H. J.10aPositioning the brand :ban inside-out approach /cRik Riezebos and Jaap van der Grinten  aNew York, NY :bRoutledge,c2012  avi, 191 p. :bill. ;c23 cm.  aIncludes bibliographical references (p. [177]-180) and index 0aProduct management 0aBrand name products 0aBranding (Marketing)1 aGrinten, Jaap van der.