TY  - BOOK
AU  - Riezebos,H.J.
AU  - Grinten,Jaap van der
TI  - Positioning the brand: an inside-out approach 
SN  - 9780415665186 (hbk.)
PY  - 2012///
CY  - New York, NY
PB  - Routledge
KW  - Product management
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. [177]-180) and index
ER  -