Public relations :  the profession and the practice / 
Dan Lattimore... [et al.] 
 - 3rd ed. 
 - Boston :  McGraw-Hill Higher Education,  c2008 
 - xxiv, 393 [33] p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780073378879 (alk. paper) 0073378879 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Public relations--United States