Key, Stephen <br/><br/>
One simple idea :  turn your dreams into a licensing goldmine while letting others do the work / 
 1 simple idea 
Stephen Key 
 - New York :  McGraw-Hill,  c2011 
 - xvi, 237 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market 
<br/><br/><label>ISBN: </label>9780071756150 (hbk. : acid-free paper) 0071756159 (hbk. : acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Inventions--Marketing<br/>Entrepreneurship<br/>Inventions<br/>New business enterprises--Management