01003nam a2200241 a 4500001001400000003000700014005001700021008004100038020004300079020004000122040000800162100001700170245011400187246001800301260003600319300002600355500001900381505025800400650002600658650002100684650001500705650004100720vtls000061074KUKTEM20251117145405.0120605t2011    nyu    g      001 0 eng d  a9780071756150 (hbk. : acid-free paper)  a0071756159 (hbk. : acid-free paper)  aUMP1 aKey, Stephen10aOne simple idea :bturn your dreams into a licensing goldmine while letting others do the work /cStephen Key3 a1 simple idea  aNew York :bMcGraw-Hill,cc2011  axvi, 237 p. ;c24 cm.  aIncludes index0 apt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market 0aInventionsxMarketing 0aEntrepreneurship 0aInventions 0aNew business enterprisesxManagement